Yes. About 30% of active clients are outside Arizona, and the proportion has been steady for years.
Where current clients are
Arizona-based makes up the largest share — roughly 70% across Phoenix metro, Tucson, Flagstaff, and Sedona. The other 30% are spread across:
- Denver and Colorado Springs
- Dallas, Austin, Houston, San Antonio
- Tampa, Orlando, Jacksonville
- Nashville, Knoxville, Memphis
- Portland, Seattle, Boise
- Smaller pockets in Las Vegas, Salt Lake City, Charlotte, Atlanta, and the Twin Cities
A few clients are even further afield — handful in the Northeast, a couple in Canada. The methodology doesn’t care where you are; what matters is that you’re a local services business with customers who Google your category.
Why the methodology travels
Local SEO isn’t geographically specialized work. The mechanics are the same in Gilbert, Arizona as they are in Tampa, Florida:
- Google Business Profile categories, attributes, and signals
- NAP consistency across the citation ecosystem
- Review velocity, response patterns, and schema
- On-page optimization for local intent queries
- Service-area page architecture
- Schema markup for LocalBusiness, FAQ, Service
- Behavioral signals (clicks, calls, direction requests)
What changes by market is the competitive intensity, the local PR ecosystem, and the relevant directories. Those are findable in any new market with two or three hours of focused research — the kind that’s already part of every $197 audit and every retainer kickoff.
Where Phoenix depth helps
For Arizona clients, especially Phoenix metro, there’s a small bonus: I know the local PR ecosystem, the chambers of commerce, the reputable contractors and agencies, the verticals where competition is unusually fierce, and the seasonal patterns that affect search volume. None of that is required to do good work elsewhere — it just means the first month moves a little faster for AZ clients because some discovery is already done.
For everyone else, the discovery happens in the audit and first 30 days of any retainer. Same outcome, slightly different starting point.
What you don’t lose by being remote
- Communication. Everything happens via email, shared documents, and scheduled calls (Zoom or phone). I’m rarely on-site for AZ clients either; this is mostly remote work regardless of geography.
- Responsiveness. Mountain Standard Time (Arizona doesn’t observe DST) overlaps with all US time zones reasonably well. Most clients hear back within a business day.
- Reporting depth. Monthly Looker Studio dashboards and 30-min review calls work identically regardless of location.
The work is the work, wherever you are.
Where I’m not a fit (geographic edge cases)
- International outside North America. Different search engine landscapes, different citation ecosystems, different language considerations. I’ve turned down UK, Australian, and German engagements; the methodology mostly travels but the depth I’d bring isn’t there.
- Bay Area / NYC enterprise. Markets where the budget tier is in the $5-20K/month range and the work demands a team. Worth understanding who I’m not a fit for before purchasing.
For everyone else: if you’re a US or Canadian local services business with customers who Google your category, geography is not a blocker. Start with the $197 audit or a 15-minute call.