Phoenix-based · Since 2010

Local SEO that actually shows up in the map pack.

Practitioner SEO for local service businesses, medical practices, and agencies. 100+ businesses served, 15+ years in the trenches, and zero outsourcing.

Businesses served
100+
Years in the trenches
15+
Articles published
165+
Industries I've worked with
Chris Brannan, local SEO consultant, Gilbert Arizona
Chris Brannan Gilbert, AZ
Meet Chris

Fifteen years in, still answering the phone .

Started in local SEO in 2010. Four agencies, a department lead role at a fifth, and roughly a hundred local service businesses later — I've watched enough engagements die in the handoff between account manager and implementation team to know the problem isn't talent. It's the layers.

Now I run this as a one-person shop from Gilbert, Arizona. I do the recommendations, I do the implementations, and I answer the phone when something breaks. For local service businesses, that's the right unit of SEO delivery.

Services

Four tiers for four kinds of need .

Start with the $197 audit, scale into a retainer if it's a fit, step up into strategy or specialty when you need it.

See full pricing
TIER 01 The entry point How every real engagement starts.
Start here

AI-powered SEO audit .

A 40+ page deliverable with prioritized findings across technical SEO, on-page, GBP, local signals, content, and competitive positioning. Includes a 30-minute walkthrough call. The $197 credits toward any retainer engaged within 90 days.

$ 197 one-time
  • 14-day delivery
  • 30-minute walkthrough call
  • Credits toward any retainer
  • Money-back guarantee
Order audit
Recent work

Real engagements, anonymized .

Representative sample
from the last 12 months

— Engagements shown are representative of past work. Client names withheld by default; case studies with named clients available under NDA.

How I work

A four-step process . No agency discovery phases.

Most SEO engagements die in the first 30 days because the scoping is fuzzy. Here's how mine don't.

01

Audit

Weeks 1-2: I evaluate your site, GBP, competitors, and local signals. Deliverable: a 40+ page report with prioritized findings and a 30-minute walkthrough call.

02

Plan

Week 2: We pick the engagement shape that fits. Retainer, strategy engagement, or hourly — based on what the audit surfaced, not what I want to sell.

03

Execute

Months 1–3: Implementation happens. Technical fixes, GBP work, citation cleanup, content, reviews. I do the work; you approve milestones.

04

Iterate

Month 4+: Monthly cadence of measurement, iteration, and reporting. Month-to-month after the three-month minimum. Leave with 30 days notice — no termination fee.

FAQ

The honest answers to common questions.

Six of the questions that come up most. Full FAQ at /faqs.

Do you work with businesses outside Phoenix ?

Yes. Roughly 30% of clients are outside Arizona — Denver, Dallas, Tampa, Nashville, Portland, and other medium-metro markets. The methodology travels. The Phoenix-specific depth is a bonus for Arizona clients, never a requirement.

How long until results show up?

Map pack improvements: 30–90 days typical. Organic rankings: 90–180 days typical, longer for competitive verticals. Full competitive overtakes: 9–18 months for established competitors. The audit gives a realistic timeline for your situation specifically.

What's the smallest business you'll work with ?

No minimum. I've run Full Stack retainers for businesses doing $200K/year and for businesses doing $5M/year. One caveat: if you only have 30 days of runway, talk to me before ordering anything. SEO is a compounding investment, not an emergency service.

Do you guarantee rankings ?

No reputable SEO will, because rankings depend on Google, competitor behavior, and factors outside any consultant's control. I guarantee execution quality and measurable effort — not outcomes. The audit includes an honest forecast grounded in years of actual outcomes.

Why a freelancer , not an agency?

If you're a 50-location enterprise, hire an agency. If you're a single-location business, small multi-location operator, or medium agency that needs SEO delivery without building a team — you're probably the right fit for the practitioner model.

How do I get started ?

Start with the $197 audit. It's the fastest way to see the work, get a real assessment, and make a decision on working together — minimal commitment on your part. Or book a 15-minute call first — no pitch.
Start here

See the work before you commit to it .

The $197 audit is how every real engagement starts. Two weeks, a 40+ page roadmap, and a 30-minute call — then you decide what's next.

14-day delivery30-min walkthroughCredits toward retainerMoney-back guarantee