Practitioner SEO for local service businesses, medical practices, and agencies. 100+ businesses served, 15+ years in the trenches, and zero outsourcing.
Started in local SEO in 2010. Four agencies, a department lead role at a fifth, and roughly a hundred local service businesses later — I've watched enough engagements die in the handoff between account manager and implementation team to know the problem isn't talent. It's the layers.
Now I run this as a one-person shop from Gilbert, Arizona. I do the recommendations, I do the implementations, and I answer the phone when something breaks. For local service businesses, that's the right unit of SEO delivery.
Start with the $197 audit, scale into a retainer if it's a fit, step up into strategy or specialty when you need it.
See full pricingA 40+ page deliverable with prioritized findings across technical SEO, on-page, GBP, local signals, content, and competitive positioning. Includes a 30-minute walkthrough call. The $197 credits toward any retainer engaged within 90 days.
GBP optimization, citations, reviews acquisition, rankings tracking, monthly reporting, content cadence. Three-month minimum. The standard retainer for single-location businesses.
Everything in Local SEO Management plus technical fixes, on-page optimization, content production, and review velocity campaigns. For businesses with scale ambitions.
For businesses integrating AI into SEO, content, and marketing workflows. Workflow integration, custom builds, assessments, or workshops.
For full-service agencies that need SEO delivery without building the team in-house. Up to 3 sites/month, delivered under your brand, NDA standard.
Family-owned, 12 years in business. GBP suspended after a 2023 category change; traffic down 60%.
Full-service marketing agency serving 40+ clients. Needed SEO delivery they could resell without building the team.
New site launching in 30 days. Wanted a pre-flight check to catch technical issues before going live.
Owner-operator, five rooms, two years open. Stuck on page two for generic beauty keywords in a saturated market.
Established firm losing rankings to aggressive new competitors running paid + SEO combos. High-CPC vertical.
— Engagements shown are representative of past work. Client names withheld by default; case studies with named clients available under NDA.
Most SEO engagements die in the first 30 days because the scoping is fuzzy. Here's how mine don't.
Weeks 1-2: I evaluate your site, GBP, competitors, and local signals. Deliverable: a 40+ page report with prioritized findings and a 30-minute walkthrough call.
Week 2: We pick the engagement shape that fits. Retainer, strategy engagement, or hourly — based on what the audit surfaced, not what I want to sell.
Months 1–3: Implementation happens. Technical fixes, GBP work, citation cleanup, content, reviews. I do the work; you approve milestones.
Month 4+: Monthly cadence of measurement, iteration, and reporting. Month-to-month after the three-month minimum. Leave with 30 days notice — no termination fee.
The four posts almost every local business should read first. 165+ more in the archive.
Six of the questions that come up most. Full FAQ at /faqs.
My free tools and checklists — generators, interactive checklists, and reference material. Use them for your own sites, your team's work, or your clients' audits.
Browse all toolsBuild LocalBusiness schema for 40+ business types. Fill the form, copy the JSON-LD, paste into your site.
The meta-checklist. Technical, on-page, GBP, citations, reviews, content, and competitor analysis. Progress saves in your browser.
Thirty-five points covering profile setup, categories, photos, posts, Q&A, reviews, and monitoring.
Fifty response templates across positive, neutral, negative, and industry-specific scenarios. HIPAA-aware variants included.
The $197 audit is how every real engagement starts. Two weeks, a 40+ page roadmap, and a 30-minute call — then you decide what's next.