Every storm brings the door-knockers. The map pack decides who gets believed .
Monsoon and hail compress a year of roofing demand into a few weeks, and homeowners burned by storm-chasers now verify every knock on Google before signing anything. The companies that pass that check — and hold map positions built before the storm — take the surge.
Where roofers lose the map pack .
Storm demand arrives all at once
A monsoon or hail event floods your cities with searches for days, then it's over. Map pack positions can't be built mid-surge — the companies that capture storm demand are the ones that held top-three spots before the clouds formed.
Door-knockers poisoned the well
Storm-chasers and out-of-state crews have trained homeowners to distrust roofing sales. That distrust is your opening: the homeowner who Googles the company on their doorstep is comparing review profiles, and a thin or stale one fails the check no matter how good the crew is.
Insurance-restoration searches are their own funnel
Storm damage and insurance claim queries behave differently from replacement and repair queries — different keywords, different competition, different pages required. A site with no restoration content is invisible for the highest-urgency searches in the trade.
What it takes, market by market .
Typical observed review-count ranges for top-3 map pack positions — the entry bar, not a guarantee. The full breakdown, including citation sources and content strategy for roofers, is in SEO for Roofing Companies: A Local SEO Playbook.
What the audit checks for a roofing company.
- Your map pack position for the roofing searches actually typed in your cities — steady-state and storm-damage terms tracked separately, not guessed
- Your review count and velocity against the three companies actually winning your map pack
- GBP category, service menu, and service-area configuration against what top-ranked roofers run
- Citation presence and NAP consistency across 24+ directories, with claim links for every miss
- Whether storm-damage and insurance-restoration queries in your cities have credible coverage — and where the gaps are
- Whether your site's service pages match the repair, replacement, and storm-damage queries with real volume
Delivered in 14 days as a written report, a working spreadsheet, and a prioritized plan — with a money-back guarantee. It's the same audit that anchors every retainer engagement.
Not ready to spend $197? Run the free 60-second grade — live map pack checks for your searches, the review gap to your market's leaders, and your website basics. No card, no account.
Quick answers .
How long does local SEO take for a roofing company?
Is the $197 audit specific to roofing?
We get most of our work from door-knocking — why does the map pack matter?
Find out why the roofers above you are above you.
The $197 audit maps your rankings, reviews, citations, and competitors — and tells you exactly what to fix first.