The half-and-half role
Marketing joined with admin, front desk, sales or office work. Keep the hire for the office half, which is easier and cheaper to fill, and hand me the marketing half, done by someone who does only that.
For businesses hiring a marketer
A marketing department, for less than a hire.
If you are about to hire a marketing coordinator, specialist or manager, see this first. The same work, done by someone who does only this, priced from the role you posted, with no payroll, no training and no turnover.
Four postings I see every week.
One generalist at a small business
A coordinator, specialist or manager who would be the whole department. Before you hire one person to do six jobs, see the plan. It is useful either way: a ready-made start for your new hire, or the work handed to me.
A social media role
Take the social seriously, then look at what sits underneath it: the Google profile, the site, the reviews. The plan covers both, so the posts have somewhere to send people.
You already have a marketer
Support, not replacement. I take the specialist pieces off their plate: ads, search, the Google profile, the site. Your person keeps the brand and the calendar.
A 90-day plan, then every month.
Days 1 to 30
- The biggest finding first: the map position, the missing listing, the slow site, whatever the audit shows is costing you most.
- The Google profile set right: categories, services, areas, photos, Q&A, the review routine.
- Tracking in place so the next 60 days are measured, not guessed.
Days 31 to 60
- The next findings, in order.
- The posts and pages that start a rhythm: the Google profile, the site, the social accounts.
- Whatever the role was hired to do, in the same terms: social, email, ads, campaigns.
Days 61 to 90
- Reviews moving, the profile kept current, listings clean.
- The first monthly report, from your own dashboard.
- The plan for the months after, written down.
Every month after that
- Google Business Profile: four posts a month, Q&A, photos from your jobs, review replies within two business days, hours and services kept current
- Reviews: automatic review requests running, and one review push a month
- Listings: monitoring and corrections across the directories
- Website: hosting, security and updates, and up to an hour of small edits a month
- Content: one new article, service page or area page a month
- Social: two posts a week on Facebook and Instagram
- Reporting: a monthly report (profile, search, site, calls and forms, reviews), your live dashboard, and a 30-minute call
- Rhythm: requests ship Monday, Wednesday and Friday
- Plus the parts of the job you were hiring for, at the cadence the role would have had: more posts, email, ads, the campaigns on your list
From $2,500 a month.
For a business about to hire a marketing coordinator, specialist or manager: the same work, done by me, priced from the role you posted. A 90-day plan first, then every month.
- Priced from the role you posted: a little over half of what that hire costs once it is loaded, never less than $2,500 or more than $4,500 a month
- Month to month after the first 90 days
- Starts the week we talk
For scale: a role posted at $45,000 a year costs about $4,700 a month once it is loaded. The same work here would run about $2,500 to $2,750 a month, in writing, before anything starts.
What changes, line by line.
| Hiring the role | This | |
|---|---|---|
| Payroll taxes, benefits, equipment | On top of the salary | Included in one monthly price |
| Training and ramp-up | Weeks to months, on your time | None. I have done this since 2010 |
| Turnover | Start over when they leave | Month to month, and the record stays in your dashboard |
| Tools and subscriptions | Yours to buy and learn | Mine |
| Coverage | One person, with days off | Work ships Monday, Wednesday and Friday, every week |
| What you own | Everything, if they set it up right | Everything: every account in your name from day one |
I never say the hire is the wrong call. For some businesses it is exactly right, and the plan still helps them.
Questions before you decide.
How do you price it?
What if I hire someone anyway?
Do you replace my current marketer?
What is not included?
How fast can you start?
Is there a contract?
Start here
Send me the posting. I'll send you the plan.
A 90-day plan written for your business, free to read, yours either way. Or start with the $197 audit and see the whole picture first.