Free tools

Tools to do the work yourself .

Interactive generators, eight checklists, reference libraries, and free downloadable templates. Use them for your own sites, your team's work, or your clients' audits. No login, no email required.

Flagship

The $197 audit .

Paid · but the only one

AI-powered SEO audit .

Sometimes the tool you need is someone who's done this a thousand times before looking at your specific site. The audit is that — 40+ pages, 14-day delivery, credits toward any retainer engaged within 90 days.

$ 197 one-time
  • 14-day delivery
  • 30-minute walkthrough call
  • Credits toward any retainer
  • Money-back guarantee
Order audit
Checklists

Eight interactive checklists .

Every checklist below ships with category filter chips, a progress bar, and localStorage-backed state — pick up where you left off across browser sessions.

Start here

Free tools, but the best results come from pairing them with an audit .

Run the checklist, use the generator, reference the library — then have someone who's seen a thousand of these pressure-test what you built.