Tier 1
Primary citations
- Google Business Profile
- Apple Maps
- Bing Places
- Yelp
- Instagram / Instagram Business
Get these six right first. They're high-authority, high-visibility, and feed most other aggregators.
NAP Consistency Checker.
Name, Address, Phone. Get your canonical format in 7 variations to check across citations — plus a tiered audit guide covering the 60+ sites that actually matter.
◆ Canonical + 7 variations
Canonical format
- Standard · comma-separated
- Multi-line
- Abbreviated street + zip+4
- Spelled-out street and state
- Phone — E.164
- Phone — formatted US
- Phone — dotted
Fill in the form to see your canonical NAP plus 7 variations to audit your citations against.
Three tiers of citations.
Not all citations are equal. Fix the Tier 1 sites first — they carry the most ranking weight. Tier 2 feeds downstream aggregators. Tier 3 matches your vertical.
Tier 2
Aggregator data feeds
- Foursquare
- Factual / Foursquare Data
- Neustar Localeze
- Data Axle (formerly Infogroup)
- Acxiom
- Yellow Pages
These feed hundreds of downstream directories. Fix upstream once; the ecosystem updates over weeks.
Tier 3
Industry-specific
- Healthgrades (medical)
- Avvo (legal)
- Houzz (home services)
- Angi / Angie's List
- CarGurus (auto)
- BBB
Match your vertical. Each category has 5–15 high-trust industry-specific directories that matter more than generic ones.
Start here
Consistent NAP is table stakes. Catching bad citations is the job .
Auditing 60+ citations manually takes 8 hours. The $197 audit includes a NAP inconsistency report across the tier-1 and tier-2 citations that matter for your vertical.