01 Technical SEO analysis
Crawlability, indexation, Core Web Vitals, schema, internal architecture, mobile usability, security — all documented with specific findings and fixes.
02 Google Business Profile audit
Categories, attributes, photos, posts, Q&A, reviews, spam exposure. Scored against what actually moves map pack rankings today.
03 Competitive positioning
Who's ranking for your target keywords, what they're doing differently, and where the opportunities are.
04 Keyword + intent map
Current rankings, realistic target keywords (not fantasy-league keywords), and the intent behind each one.
05 Content gap analysis
What to write next, in what order, and why. Based on competitor content inventory + search intent, not a tool plugin.
06 Citation & NAP audit
Inconsistencies across Google, Bing, Apple Maps, Yelp, industry directories. Flagged by priority tier.
07 Review velocity baseline
Where you stand vs competitors. Realistic monthly cadence target. Template language for common scenarios.
08 Prioritized 90-day action plan
Week-by-week, ordered by impact. Separated into "do yourself", "hire a contractor", and "hire me".
09 Benchmark stats (before)
Rankings, visibility, estimated traffic, competitor gaps — frozen at audit time so you can track progress.
10 30-minute walkthrough call
Live Q&A on the findings. Recorded if you want. You pick what to implement; I tell you what I'd do first.
11 Money-back guarantee
If the deliverable isn't worth what you paid, email me within 14 days and I refund in full. Happened twice in 15 years.
12 Credits toward any retainer
The $197 credits toward the first month of any retainer engaged within 90 days of audit delivery.