The $197 Audit

See the work before you commit to it .

Fourteen days, 40+ pages, a 30-minute walkthrough call. The $197 credits toward any retainer engaged within 90 days. If the deliverable isn't worth what you paid, you get a refund.

Price
$197
Delivery
14 days
Refund window
14 days post-delivery
Retainer credit
100%
Order this audit

The $197 SEO audit .

A 40+ page deliverable with prioritized findings across technical SEO, on-page, GBP, local signals, content, and competitive positioning. Includes a 30-minute walkthrough call. The $197 credits toward any retainer engaged within 90 days.

$ 197 one-time
  • 14-day delivery to PDF
  • 30-minute walkthrough call
  • Credits toward any retainer
  • Money-back guarantee
Order audit

Not sure yet? Run the free 60-second grade — instant, no commitment, and it shows you a slice of what the full audit measures.

What you get in writing

Nine deliverables in one PDF — plus the call, the guarantee, and the credit.

Everything below ships in the single PDF plus a 30-minute call. No upsells, no lead-capture gating, no 'further analysis available for $2,500'.

01

Technical SEO analysis

Crawlability, indexation, Core Web Vitals, schema, internal architecture, mobile usability, security — all documented with specific findings and fixes.

02

Google Business Profile audit

Categories, attributes, photos, posts, Q&A, reviews, spam exposure. Scored against what actually moves map pack rankings today.

03

Competitive positioning

Who's ranking for your target keywords, what they're doing differently, and where the opportunities are.

04

Keyword + intent map

Current rankings, realistic target keywords (not vanity keywords), and the intent behind each one.

05

Content gap analysis

What to write next, in what order, and why. Based on competitor content inventory + search intent, not a tool plugin.

06

Citation & NAP audit

Inconsistencies across Google, Bing, Apple Maps, Yelp, industry directories. Flagged by priority tier.

07

Review velocity baseline

Where you stand vs competitors. Realistic monthly cadence target. Template language for common scenarios.

08

Prioritized 90-day action plan

Week-by-week, ordered by impact. Separated into "do yourself", "hire a contractor", and "hire me".

09

Benchmark stats (before)

Rankings, visibility, estimated traffic, competitor gaps — frozen at audit time so you can track progress.

10

30-minute walkthrough call

Live Q&A on the findings. Recorded if you want. You pick what to implement; I tell you what I'd do first.

11

Money-back guarantee

If the deliverable isn't worth what you paid, email me within 14 days of delivery and I refund in full. Happened twice in 15 years.

12

Credits toward any retainer

The $197 credits toward the first month of any retainer engaged within 90 days of audit delivery.

FAQ

Honest answers on what this is.

Is this just a lead magnet for the retainer?

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Do you accept rush delivery?

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Start here

Order the audit. See the work .

Fourteen days, one PDF, a call at the end. If it's not worth $197, email me for a refund.

14-day delivery30-min walkthroughCredits toward retainerMoney-back guarantee