The $197 Audit

See the work before you commit to it .

Fourteen days, 40+ pages, a 30-minute walkthrough call. The $197 credits toward any retainer engaged within 90 days. If the deliverable isn't worth what you paid, you get a refund.

Price
$197
Delivery
14 days
Refund window
14 days
Retainer credit
100%
Order this audit

AI-powered SEO audit .

A 40+ page deliverable with prioritized findings across technical SEO, on-page, GBP, local signals, content, and competitive positioning. Includes a 30-minute walkthrough call. The $197 credits toward any retainer engaged within 90 days.

$ 197 one-time
  • 14-day delivery to PDF
  • 30-minute walkthrough call
  • Credits toward any retainer
  • Money-back guarantee
Order audit
What you get in writing

Twelve deliverables . One PDF.

Everything below ships in the single PDF plus a 30-minute call. No upsells, no lead-capture gating, no 'further analysis available for $2,500'.

01

Technical SEO analysis

Crawlability, indexation, Core Web Vitals, schema, internal architecture, mobile usability, security — all documented with specific findings and fixes.

02

Google Business Profile audit

Categories, attributes, photos, posts, Q&A, reviews, spam exposure. Scored against what actually moves map pack rankings today.

03

Competitive positioning

Who's ranking for your target keywords, what they're doing differently, and where the opportunities are.

04

Keyword + intent map

Current rankings, realistic target keywords (not fantasy-league keywords), and the intent behind each one.

05

Content gap analysis

What to write next, in what order, and why. Based on competitor content inventory + search intent, not a tool plugin.

06

Citation & NAP audit

Inconsistencies across Google, Bing, Apple Maps, Yelp, industry directories. Flagged by priority tier.

07

Review velocity baseline

Where you stand vs competitors. Realistic monthly cadence target. Template language for common scenarios.

08

Prioritized 90-day action plan

Week-by-week, ordered by impact. Separated into "do yourself", "hire a contractor", and "hire me".

09

Benchmark stats (before)

Rankings, visibility, estimated traffic, competitor gaps — frozen at audit time so you can track progress.

10

30-minute walkthrough call

Live Q&A on the findings. Recorded if you want. You pick what to implement; I tell you what I'd do first.

11

Money-back guarantee

If the deliverable isn't worth what you paid, email me within 14 days and I refund in full. Happened twice in 15 years.

12

Credits toward any retainer

The $197 credits toward the first month of any retainer engaged within 90 days of audit delivery.

FAQ

Honest answers on what this is.

Is this just a lead magnet for the retainer?

The $197 covers my time, not a loss-leader. Roughly 30% of audit clients engage a retainer within 90 days — but the audit stands alone and you're not obligated to do anything after.

How long does delivery take?

Fourteen days from purchase to delivery under normal conditions. Two-week buffer lets me build a custom analysis, not push you a templated report.

What if my business is too small / too big?

I've audited businesses doing $150K/year and $8M/year. If your site has a handful of pages and one location, the audit is still worth $197. If you have 20 locations, the audit structure expands to cover you.

Do you accept rush delivery?

Not currently. The 14-day turnaround is already aggressive for a custom audit. If you need an emergency review (GBP suspension, Google update hit), email me and we can scope an hourly engagement.

What format is the deliverable?

PDF, 40+ pages. Includes screenshots, data tables, and a prioritized action list. You also get a recorded walkthrough call if you want to forward it to stakeholders.

Can I use this for client work ?

Yes — freelancers and small agencies order the audit for their clients regularly. If you need white-label delivery at scale, see /agencies instead.
Start here

Order the audit. See the work .

Fourteen days, one PDF, a call at the end. If it's not worth $197, email me for a refund.

14-day delivery30-min walkthroughCredits toward retainerMoney-back guarantee