01
Audit
Two-week diagnostic. 40+ pages. Findings across technical SEO, on-page, GBP, citations, content, competitors. Prioritized 90-day roadmap. Delivered as a PDF with a 30-minute walkthrough call.
Weeks 1-2
Process
Four phases. No agency discovery theater .
Most SEO engagements die in the first 30 days because scoping is fuzzy. Here's how mine don't — a 15-year-refined process that replaces assumption with evidence before asking for your retainer.
The four phases
Every engagement runs through these .
02
Plan
Pick the engagement that matches what the audit found. Retainer, Strategy Engagement, or hourly. Timeline, scope, and budget agreed in writing before implementation starts.
Week 3
03
Execute
Implementation happens. Technical fixes, GBP optimization, citation cleanup, content, reviews, schema. Weekly progress, monthly strategic reporting, direct access to me for anything urgent.
Months 1-3
04
Iterate
Month 4+: monthly cadence of measurement, iteration, and reporting. Month-to-month after the three-month minimum. Leave with 30 days notice — no termination fee.
Month 4+
Deliverables per phase .
Audit phase
- 40+ page PDF with findings across 7 categories
- 90-day prioritized roadmap
- 30-minute walkthrough call (recorded)
- Implementation-ready specs (where applicable)
Execute phase
- Weekly status (email, not report-for-report-sake)
- Monthly strategic report with metrics + recommendations
- Monthly strategy call to walk through the data and what is next
- Direct Slack / email access for anything urgent
Iterate phase
- Quarterly competitor re-analysis
- Semi-annual big-bet identification
- Annual strategic planning session
- Ongoing tactical adjustments based on results
Questions on process.
What happens if the audit doesn't reveal what I expected?
That's the point. The audit exists to replace assumption with evidence. If we both expected 'technical issues' and the audit says 'your biggest problem is content quality', we pivot. That's useful information, not a failure.
Do you accept clients who skip the audit?
Rarely. Occasionally for strategy engagements or hourly consulting when the client clearly knows what they need. For retainers, I want us both looking at the same evidence before committing to ongoing work.
How is this different from an agency discovery phase?
Agency discovery is typically 4-8 weeks of research scoped to justify the retainer price. This is 2 weeks of practitioner-delivered audit that you own regardless of what happens next. Different purposes, different prices, different outcomes.
What if I want to leave mid-retainer?
After the three-month minimum, you can leave with 30 days notice. No contract escalation, no clawback, no termination fee. The three-month minimum exists because meaningful work requires three months; after that the relationship is month-to-month by design.
Start here
Process is designed to remove surprise , not add it.
If you want to see the process in action, start with the audit. Two weeks, $197, 40 pages, a call at the end.