Process

Four phases. No agency discovery theater .

Most SEO engagements die in the first 30 days because scoping is fuzzy. Here's how mine don't — a 15-year-refined process that replaces assumption with evidence before asking for your retainer.

Start with the audit Book a 30-min call

The four phases

Every engagement runs through these .

Audit

Two-week diagnostic. 40+ pages. Findings across technical SEO, on-page, GBP, citations, content, competitors. Prioritized 90-day roadmap. Delivered as a PDF with a 30-minute walkthrough call.

Weeks 1-2

Plan

Pick the engagement that matches what the audit found. Retainer, Strategy Engagement, or hourly. Timeline, scope, and budget agreed in writing before implementation starts.

Week 3

Execute

Implementation happens. Technical fixes, GBP optimization, citation cleanup, content, reviews, schema. Weekly progress, monthly strategic reporting, direct access to me for anything urgent.

Months 1-3

Iterate

Month 4+: monthly cadence of measurement, iteration, and reporting. Month-to-month after the three-month minimum. Leave with 30 days notice — no termination fee.

Month 4+

What you get in writing

Deliverables per phase .

Audit phase

40+ page PDF with findings across 7 categories
90-day prioritized roadmap
30-minute walkthrough call (recorded)
Implementation-ready specs (where applicable)

Execute phase

Weekly status (email, not report-for-report-sake)
Monthly strategic report with metrics + recommendations
Monthly strategy call to walk through the data and what is next
Direct Slack / email access for anything urgent

Iterate phase

Quarterly competitor re-analysis
Semi-annual big-bet identification
Annual strategic planning session
Ongoing tactical adjustments based on results

FAQ

Questions on process.

What happens if the audit doesn't reveal what I expected?

That's the point. The audit exists to replace assumption with evidence. If we both expected 'technical issues' and the audit says 'your biggest problem is content quality', we pivot. That's useful information, not a failure.

Do you accept clients who skip the audit?

Rarely. Occasionally for strategy engagements or hourly consulting when the client clearly knows what they need. For retainers, I want us both looking at the same evidence before committing to ongoing work.

How is this different from an agency discovery phase?

Agency discovery is typically 4-8 weeks of research scoped to justify the retainer price. This is 2 weeks of practitioner-delivered audit that you own regardless of what happens next. Different purposes, different prices, different outcomes.

What if I want to leave mid-retainer?

After the three-month minimum, you can leave with 30 days notice. No contract escalation, no clawback, no termination fee. The three-month minimum exists because meaningful work requires three months; after that the relationship is month-to-month by design.

What if the audit is not worth the $197?

Then you get the $197 back — ask within 14 days of delivery, no forms, no argument. If you want a read on your search presence before spending anything, the free 60-second grade is the zero-commitment version of step one.

Do you run this process white-label for agencies?

Yes — the same audit pipeline runs under your brand for agency clients. Deliverables carry your logo, the client relationship stays yours. Details and pricing are on the agencies page.

Start here

Process is designed to remove surprise , not add it.

If you want to see the process in action, start with the audit — two weeks, $197, 40 pages, a call at the end, and a money-back guarantee. Not ready to spend anything yet? The free 60-second grade is the zero-commitment preview.

Get the $197 audit Book a 30-min call