Excel .xlsx
Citation Audit Worksheet
Audit your NAP (Name, Address, Phone) consistency across 30+ citation directories, pre-tiered by priority. Tracks listed status, NAP accuracy, and cleanup progress with a built-in summary.
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Templates & worksheets you can actually use .
Five working files refined across a hundred-plus local SEO engagements — spreadsheets and swipe copy for the work the interactive tools can't do for you. Free, no sign-up, no email gate.
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Excel + PDF
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Five files. Download and go .
Excel .xlsx
Local Keyword Research Template
Build a local keyword list the way local SEO actually works — service × modifier × city. The keyword column builds itself, and a Modifier Bank tab groups modifiers by search intent.
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Competitor Analysis Template
Score your business side-by-side against three local competitors across 17 GBP, website, content, and authority metrics — ending in where the gap is your opening.
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Monthly SEO Reporting Template
A client-ready monthly report — five tabs covering rankings, GBP performance, reviews, and a work log, with a Summary tab that pulls the headline numbers automatically.
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Review Request Templates
Copy-and-paste email and SMS templates for asking customers to leave a Google review — by scenario and industry, with HIPAA-aware variants and timing best practices.
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Templates give you the framework. The audit gives you the answers .
A worksheet tells you what to check. The $197 audit checks it for you — 40+ pages of prioritized findings across technical, GBP, content, citations, and competitors.