Homeowners discover firms in search. Developers use it to vet them.
Architecture search splits two ways: homeowners type 'residential architect scottsdale' like consumers, while developers get a name from their network and search it to validate. The same thin profile loses both — one never finds you, the other finds you and moves on.
Where architects lose the map pack .
A thin name-search result kills warm referrals
Commercial clients and referred homeowners search the firm's name before the first call. A branded search that returns a sparse profile, a handful of photos, and an unclaimed BuildZoom listing undoes the referral that produced it — the verification layer fails before the discovery layer is even tested.
The lowest review bar in local search cuts both ways
Most Phoenix metro firms hold 3–25 reviews, so a milestone-based ask — design approval, permit issuance, project completion — can move a firm to the top tier with single-digit gains. It also means each review carries enormous weight, including a bad one left unanswered.
Credentials sit unverified on the site
Every practicing Arizona architect is registered with the Board of Technical Registration, and AIA membership is the profession's recognized peer signal. Firms that name registrations and link the BTR lookup give Google and referral-checking clients a verifiable trust chain; most firms mention neither.
What it takes, market by market .
Typical observed review-count ranges for top-3 map pack positions — the entry bar, not a guarantee. The full breakdown, including citation sources and content strategy for architects, is in SEO for Architects: How Arizona Architecture Firms Win Residential and Commercial Clients From Search.
What the audit checks for a architecture firm.
- Your map pack position for the residential and commercial architecture searches actually typed in your cities — tracked, not guessed
- What your firm-name search returns — the validation layer developers and referred homeowners check before calling
- Your review count against the firms winning your map pack, in the category with the lowest review bar in local search
- GBP category, photo depth, and portfolio configuration against what top-ranked firms run
- Whether BTR registration and AIA membership are surfaced and linked as verifiable credentials, or just claimed
- Citation presence and NAP consistency across 24+ directories including Houzz, the AIA directories, and BuildZoom, with claim links for every miss
Delivered in 14 days as a written report, a working spreadsheet, and a prioritized plan — with a money-back guarantee. It's the same audit that anchors every retainer engagement.
Not ready to spend $197? Run the free 60-second grade — live map pack checks for your searches, the review gap to your market's leaders, and your website basics. No card, no account.
Quick answers .
How long before local SEO produces signed engagements for an architecture firm?
Is the $197 audit specific to architecture?
Our clients come through builders and past collaborations — why invest in search?
Find out why the architects above you are above you.
The $197 audit maps your rankings, reviews, citations, and competitors — and tells you exactly what to fix first.