01
Deep audit + roadmap
3-week audit covering technical, on-page, GBP, citations, content, competitors, and reviews. 90-day roadmap with weekly milestones.
Weeks 1-3
02
Technical + foundation sprint
Technical fixes, schema deployment, initial on-page optimization, citation cleanup, GBP optimization, review workflow.
Month 1
03
Content + optimization cadence
Monthly content (2-4 posts), ongoing on-page work (4-8 pages), GBP post cadence, review acquisition scaling.
Month 2+
04
Quarterly strategic review
Every 90 days: full competitive re-analysis, roadmap adjustment, big-bet identification.
Quarterly