Retainer

Local SEO Management.

The standard local SEO retainer for single-location service businesses. GBP optimization, citation management, review acquisition workflow, rankings tracking, monthly reporting, and content cadence — all delivered by me personally, every month.

The short version

What this actually is.

This is the retainer most single-location service businesses end up on. The work is unglamorous and it compounds: your Google Business Profile gets managed like a channel instead of a listing, your citations get built and then kept accurate, reviews arrive on a schedule instead of by accident, and a few pages a month get properly optimized. Nothing here is a growth hack. It is the set of things that actually determine whether you show up in the map pack for the searches that turn into phone calls.

The honest expectation on timing: map pack position moves in months, not weeks. Foundation work lands in month one, the first measurable movement usually shows up somewhere in months two and three, and the compounding gets obvious around month six. That is why there is a three-month minimum — not to lock you in, but because anything shorter cannot tell you whether it worked. After that it is month-to-month with thirty days notice.

You are hiring one person. I do the GBP posts, I write the on-page copy, I respond to the reviews, I run the reports, and I am the one on the monthly call. There is no account manager relaying questions to a specialist, which means when you ask why a ranking moved you get the actual answer from the person who did the work.

What's included

Everything in Local SEO Management .

  • Monthly Google Business Profile optimization + post cadence (8 posts/mo)
  • Citation building + consistency auditing across Tier 1 + 2 sites
  • Review acquisition workflow setup + 100% review response within 48 hours
  • Rankings tracking (map pack + organic) with monthly reporting
  • On-page SEO for 2-4 pages per month
  • Monthly Search Console + GA4 review with recommendations
  • Monthly 30-minute strategy call
  • Direct access via email + phone between calls
Fit check

Who this is for — and who it isn't .

This is for you if...

  • Single-location service business with revenue to sustain a monthly retainer
  • Already has a GBP and a website (not a pre-launch situation)
  • Needs consistent local visibility, not a one-time push
  • Wants a practitioner who does the work, not an account manager
  • Can commit to at least 3 months to see meaningful results

This isn't for you if...

  • Pre-revenue business with less than 30 days of runway
  • Multi-location operations with more than 3 locations (need Full Stack or higher)
  • Looking for overnight rankings or guaranteed #1 positions
  • Not willing to invest in site improvements alongside the SEO work
  • Wants piecemeal work without a retainer structure
Process

How it runs .

01

Audit & baseline

Two-week audit identifying gaps, opportunities, and priority areas. Sets the 90-day roadmap.

Weeks 1-2
02

Foundation fixes

GBP optimization, citation cleanup, initial on-page improvements, review workflow setup.

Month 1
03

Steady-state cadence

Monthly content, ongoing GBP posts, review acquisition, rankings monitoring, iterative improvement.

Month 2+
04

Reporting & iteration

Monthly reporting call, quarterly strategic review, adjustments based on results.

Ongoing
Your side

What I need from you .

None of this is heavy, but the engagement stalls without it. Worth knowing before you commit rather than in week three.

  • Admin access to your Google Business Profile and website CMS (or a path to someone who has it)
  • A working phone number and address that match everywhere — if the NAP is wrong, fixing it is the first job
  • Photos from actual jobs, ideally monthly. Stock photography measurably underperforms and your phone is enough
  • A named person who can answer a question within a couple of business days when something needs a decision
  • Willingness to fix site issues the audit surfaces — I can do most of it, but some things live with your web developer
Reporting

What arrives, and when .

  • Monthly PDF: map pack and organic positions, what moved, what I did, what is next. Written in plain language, not a tool export
  • Live rankings dashboard you can check any time rather than waiting for the monthly
  • Monthly 30-minute call to walk through it and decide priorities together
  • Quarterly strategic review: what the last 90 days proved, and what changes for the next 90
  • Search Console and GA4 pulled into the monthly so traffic is read against rankings, not in isolation
Before you commit

Questions worth asking .

How long before I see results?

Foundation work lands in month one. The first measurable map pack movement typically shows up in months two to three, and it compounds from there — month six looks materially different from month three. Anyone promising faster than that in a competitive Phoenix metro category is either working a market with no competition or is not being straight with you.

What happens if it is not working?

You leave with thirty days notice after the three-month minimum, no termination fee. But before that: if the numbers are flat at month three, the monthly call is where we say so plainly and either change the approach or agree it is not a fit. I would rather end an engagement honestly than keep billing one that is not earning.

Do I have to start with the $197 audit?

Almost always, yes — and it credits fully toward the first month if you engage within 90 days, so it costs nothing extra. The audit is how I find out whether this retainer is even the right shape for your situation. Occasionally someone has done this before, knows exactly what they need, and we scope it on a call instead.

Can you work with my existing web developer?

Yes, and it is common. I handle the SEO work and hand your developer a specific, prioritized list for anything that needs to happen in the codebase. Most developers prefer this to receiving a 40-page audit and being told to figure it out.

What if I have more than one location?

Up to three locations can work inside this retainer with some scope adjustment. Beyond that the coordination genuinely changes — separate GBPs, per-location review workflows, location landing pages — and Full Stack or a custom scope fits better. Worth a call rather than forcing it.

Start here

Start with the $197 audit to confirm this is the right fit .

The audit tells us whether this engagement shape matches your situation — or whether something else would be better.