A 2-3 week deep dive into your SEO landscape, delivered as a 90-day roadmap with stakeholder alignment and implementation handoff to your team. No retainer required. For businesses with in-house execution capacity that need direction, not delivery.
This is for a team that can execute but does not know what to execute. You have a marketer, a content person, maybe a developer — capacity is not the problem, direction is. Over two to three weeks I do the analysis, then hand your team a 90-day roadmap specific enough to start on Monday: page templates, content briefs, technical tickets written the way a developer wants to receive them.
The obvious question is how this differs from the $197 audit, because both produce a large document. The audit diagnoses: here is what is wrong, here is the priority order, here is what it is costing you. This engagement does that and then does the harder half — it converts findings into specifications your team can implement without me, aligns stakeholders in a live session so the roadmap survives contact with other departments, and stays available at day 45 to correct course once execution has actually started. The audit tells you what to fix. This hands your team the specs to fix it and makes sure everyone agreed.
If nobody on your side is going to do the work, this is the wrong purchase — you want a retainer, and the roadmap will just sit there. The value here is entirely in having execution capacity that is pointed at the wrong things.
2-hour stakeholder call covering goals, current state, competitors, constraints. Sets scope for the analysis.
Technical audit, content gap analysis, competitive analysis, GBP review, citation audit, keyword research.
Deliver full strategic document, 90-day roadmap, implementation specs. Stakeholder presentation + team handoff.
30-minute call to review progress, adjust priorities, unblock any implementation issues.
None of this is heavy, but the engagement stalls without it. Worth knowing before you commit rather than in week three.
The audit is a diagnosis delivered to one person. This is a diagnosis plus implementation specifications, plus a live stakeholder session so the plan is agreed rather than emailed, plus a handoff to the team doing the work, plus a check-in once they have started. Most of the cost is the second half — turning findings into things a developer and a writer can pick up without another meeting.
Then we talk about a retainer, and the roadmap you already own becomes the plan. The engagement fee does not credit toward a retainer the way the audit does — this is a full deliverable, not an on-ramp — but you would be starting from a finished strategy rather than from scratch.
Whoever controls the website, whoever controls the marketing budget, and whoever will actually implement. Missing the third one is the most common way these engagements underdeliver: the roadmap is sound and nobody owns it.
The 90-day horizon is deliberate — beyond that, competitive conditions and your own execution pace change enough that a longer plan is fiction. The day-45 call exists because roughly half the time something in the first six weeks warrants a reorder.
The audit tells us whether this engagement shape matches your situation — or whether something else would be better.