Yes. Roughly 25% of active engagements are medical or dental practices. The full breakdown and approach is on the /industries/medical-dental page; here’s the practitioner-level summary.
Sub-verticals I work in
Across the medical/dental category, current and past clients include:
- General and family dentistry
- Orthodontic practices (general orthodontics, Invisalign-focused, pediatric)
- Dermatology (general, cosmetic, surgical)
- Plastic and cosmetic surgery
- Optometry and ophthalmology
- Med spas (broad range of treatments)
- Chiropractic (general and specialty)
- Mental health practices (private practice therapy, psychiatry, group practices)
- Pediatric specialty practices (pediatric dentistry, pediatric ENT)
- Physical therapy and rehab
I’ve intentionally not pursued primary care or hospital systems — those have very different SEO dynamics (insurance-driven referral, less local-search-driven new patient acquisition) that don’t fit my methodology well.
What’s different about medical/dental SEO
A few category-specific factors that shape the work:
- HIPAA-aware approach throughout. No identifying patient information in case studies, screenshots, examples, or content. Reviews work is careful — no encouraging patients to share PHI in reviews, no responding to reviews in ways that confirm someone was a patient. This shapes everything from intake forms to review-response templates.
- YMYL (Your Money or Your Life) content standards. Medical content is held to higher E-E-A-T standards by Google. Author bios with real credentials, content reviewed by licensed practitioners, citations to medical literature where relevant. This is more rigor than most local SEO categories require.
- Map pack importance varies by sub-vertical. General dentistry and dermatology — high. Plastic surgery and complex specialty — moderate, more research-driven. Mental health — moderate, with significant search-engine driven discovery for therapists.
- Reviews handling is more sensitive. Negative reviews about medical experiences are common; how they’re responded to (or not) matters. Defamation, HIPAA, and platform-policy concerns all intersect.
- Insurance dynamics matter. Practices that accept many insurances vs. cash-only practices have different keyword targets, different content needs, different conversion paths.
What works particularly well in this vertical
A few patterns that consistently produce results:
- Procedure-specific landing pages. Detailed pages for each procedure with FAQs, before/after considerations (no PHI), pricing transparency where appropriate, and clear next steps.
- Practitioner bio depth. Real bios with credentials, training, philosophy, areas of focus. Schema-marked up properly. Generic “meet our team” pages don’t rank; specific, deep practitioner pages do.
- Local content that’s actually local. Many medical practices publish generic “5 tips for healthy teeth” content that ranks for nothing. What ranks: specific, locally-relevant content tied to the practice’s specialties and patient mix.
- Review velocity campaigns built into intake/follow-up. The single highest-leverage thing for most medical/dental practices is sustained review velocity — usually achievable through automated post-appointment follow-up.
What to avoid in medical/dental SEO
- Buying reviews or incentivizing them with discounts/services. Beyond Google policy violation, this triggers state dental/medical board issues in many jurisdictions.
- AI-generated medical content without practitioner review. YMYL content with hallucinated medical claims is liability waiting to happen.
- Aggressive local SEO tactics (keyword stuffing in business name, fake addresses, etc.) — medical boards monitor for this and the consequences extend beyond GBP suspension.
- Sharing patient stories without explicit, documented consent. Even glowing testimonials require properly-documented HIPAA-compliant consent.
How engagements typically start
Most medical/dental engagements start with the $197 audit. The audit specifically covers:
- HIPAA-compliance review of current practices
- E-E-A-T audit of practitioner bios and credentials presentation
- Reviews infrastructure and velocity benchmarking
- Local pack and organic ranking baseline for procedure-specific queries
- Competitor practice analysis (3-5 nearest competitors)
From there, most engage Local SEO Management at $1,297/month or Full Stack at $1,897/month for execution. Some have in-house marketing capacity and just want the roadmap.
For deeper context on the medical/dental industry approach, see /industries/medical-dental or reach out for a 15-minute call.