Yes. Full refund within 14 days of delivery, no questions asked, if the audit isn’t worth $197 to you.
How the refund works
Email me within 14 days of receiving the deliverable. Say “the audit wasn’t worth $197” and I refund the charge. No survey, no save-the-sale call, no hoops. The 14-day window starts when the deliverable hits your inbox, not when you bought.
That’s the whole policy. It’s deliberately simple because complexity in refund policies is a tell — companies that bury refund clauses in fine print are companies that expect to be asked for refunds frequently.
Why I can offer this
Two reasons.
First, the audit takes 14 days of custom work and 8-12 hours of practitioner time. By the time you have the 40+ page deliverable in hand, the work is done — the refund risk to me is real but the value transfer to you is also real. Most people who get an audit and read it find it’s worth significantly more than $197.
Second, I’ve been doing this since 2010. The refund policy has been in place across hundreds of audits. It’s been used twice. Happened twice in 15 years. Both times the client had genuinely different expectations than what an SEO audit delivers — they wanted operational consulting, not technical/marketing analysis. Refunded both, no friction.
What the refund doesn’t cover
A few edge cases worth being explicit about:
- The 30-minute walkthrough call. If you take the call and then ask for a refund, I refund the $197. The call is included with the audit, not a separate deliverable.
- Implementation help. If you implement the audit yourself, get stuck, and ask for help — that’s a separate engagement (hourly or retainer). The $197 audit doesn’t include implementation support beyond the walkthrough call.
- Retainer fees. If you start a retainer engagement and want to leave during the three-month minimum, that’s a separate conversation; the audit refund window is 14 days, the retainer policy is independent.
- Past 14 days. After day 14, no refunds. The deliverable is yours to keep regardless.
The audit also credits toward retainers
Separately from the refund window, the $197 credits toward your first month of any retainer if you engage within 90 days of audit delivery. That’s not a refund — it’s a credit. You can use the credit OR ask for a refund, not both.
Most clients who don’t use the credit also don’t ask for a refund — they implement the audit themselves or hand it to their existing agency. The audit is designed to be valuable as a standalone deliverable, not as a sales tool for retainers. That distinction matters.
If a $197 deliverable can’t be valuable on its own, the right answer is to either improve the deliverable or stop selling it. Not bury the refund clause.