14 days from when payment clears to when the deliverable lands in your inbox.
Why 14 days
The audit isn’t a templated report run through a tool. It’s a custom analysis of your business, your market, and your competitors. Across 40+ pages and 12 sections, there’s roughly 8-12 hours of focused practitioner time per audit:
- Days 1-3: GBP audit, citation footprint, baseline ranking pull, competitor identification, technical crawl.
- Days 4-7: Manual review of GBP optimization, content audit, on-page review, competitor profiling.
- Days 8-11: Schema review, mobile audit, analytics audit, prioritized roadmap construction.
- Days 12-14: Writeup, review pass, deliverable formatting, scheduling the walkthrough call.
The 14-day window also gives me buffer for the unexpected — a competitor I want to spend an extra hour profiling, a technical issue that warrants deeper investigation, a market dynamic that shifts the recommendation set. That buffer is what makes it custom rather than templated.
Why no rush option
I’ve been asked. The answer is no, for two reasons:
First, the audit’s value comes from the analysis, not the assembly. Compressing it into 5-7 days means cutting depth somewhere — either in competitor profiling, technical investigation, or roadmap rigor. None of those compromises help the client.
Second, if you genuinely need answers in under 14 days, you probably don’t need an audit. You need hourly consulting at $125/hr where I can answer specific questions immediately, or you need to be implementing recommendations rather than gathering more of them.
What happens between purchase and delivery
You’re not in the dark. Within 24 hours of purchase you’ll get a kickoff email asking for:
- GA4 access (read-only is fine)
- Google Search Console access (read-only)
- GBP access (read-only or manager-level)
- A short questionnaire — your top 3 services, your geographic service area, your top 3 known competitors, your most important conversion event
- Any context you want me to know (recent algorithm hits, past agency relationships, internal politics around the website, etc.)
Once that’s in hand, the 14-day clock starts. You can ping me with questions during the audit, but most clients don’t need to.
Scheduling the walkthrough
The 30-minute walkthrough call is scheduled when the deliverable lands. Most clients book within a week of delivery so they can ask questions while it’s fresh. I keep evening and morning slots available so it works across time zones — about 30% of audits are for clients outside Arizona.
If 14 days is too long for your situation, reach out before purchasing and let’s talk about whether the audit is the right starting point or whether something else fits better.