For specific questions, second opinions, or narrow projects that don't warrant an audit or retainer. Two-hour minimum, booked via calendar. Useful when you need pattern-matching against real experience, not a full engagement.
For when you need an answer, not an engagement. A second opinion on a proposal you have been handed, a diagnosis of why rankings dropped last month, a decision about whether a migration is going to hurt you, or an hour with your in-house marketer who is stuck on something specific.
Two-hour minimum, booked through the calendar. Come with the question and any access I would need to look at the actual data, and you get a practitioner working the problem live rather than a scoped project with a proposal attached. Most of these are one session and done, which is the intent.
If the answer turns out to be bigger than an hourly conversation — and sometimes it is — I will say so on the call rather than billing hours against a problem that needs a different shape of engagement.
Select a 2-hour block via Cal.com. Complete the pre-call questionnaire at booking.
I review your questionnaire + any materials you share before we meet. Come with focused questions.
Zoom call, full 2 hours unless we're done earlier. Recording made available afterward.
Notes + action items within 24 hours. One week of email follow-up for clarifications.
None of this is heavy, but the engagement stalls without it. Worth knowing before you commit rather than in week three.
A focused diagnosis and a plan. A ranking drop investigation, a migration risk review, a proposal second-opinion, or a working session with your marketer all fit comfortably. A full competitive strategy does not — that is the strategy engagement.
No. Hourly is advice, diagnosis, and working sessions. Implementation work runs through a retainer, because doing it well requires continuity that hourly billing quietly discourages on both sides.
You can, and some people do. But if you find yourself booking every month, a retainer is almost certainly cheaper and better — say so and I will tell you honestly which one costs you less.
The audit tells us whether this engagement shape matches your situation — or whether something else would be better.