Topic

Checklists & Playbooks.

Step-by-step working documents — audits, setups, and processes you can execute top to bottom.

Articles
11
Articles

Every Checklists & Playbooks article.

Guide · Google Business Profile

How to Remove Fake Google Reviews: A Local Business Guide to Fighting Review Spam

Five fake 1-star reviews can drop a 4.8-star business to 4.3 — enough to suppress Maps rankings and calls. How to identify fake reviews, the flagging and escalation paths that actually get them removed, and the defense that makes attacks ineffective.

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Guide · Local SEO

How to Build Local SEO for a Brand New Business: Zero to Competitive in 12 Months

Starting from zero online presence is an advantage — you build every signal correctly from day one. The exact 12-month launch sequence: GBP in week 1, 35–45 citations in 30 days, reviews from the first job, and a website in month 2.

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Guide · Content Strategy

On-Page SEO Checklist for Local Service Business Websites

On-page SEO for local service businesses — title tags with city modifiers, in-depth service pages, schema markup, internal linking, and the five-step audit order that produces the fastest local organic ranking improvements.

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Guide · Google Business Profile

Google Business Profile for Service Area Businesses: The Complete Setup Guide

Plumbers, roofers, cleaners and other businesses that go to their customers play by different Google rules. Whether you qualify, how to set up the profile, how ranking really works without a storefront, verification, and when a second location is allowed.

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Guide · AI & Automation

How to Get Your Local Business Listed in ChatGPT and AI Search Results

What I've measured about how ChatGPT and Google's AI answer local questions, what they cite, and the work that makes a local business more likely to be named: the profile, the directories, reviews, Bing and a website that answers questions.

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Guide · Guides

Google Business Profile Optimization: What to Fix First in 2026

The Google Business Profile work that moves the map pack, in the order it pays off: the basics, categories, services, photos, posts, reviews and protecting the profile, plus how to read the Performance report as it works in 2026.

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Guide · Local SEO

Home Services Local SEO in Arizona: A Playbook for Electricians, Plumbers, and HVAC Companies

The local SEO playbook for Arizona home service businesses: what the top of Google Maps held when I measured Phoenix, Scottsdale, Tucson and the suburbs, the profile and citation work that matters here, licensing as a trust signal, and the seasonal calendar.

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Guide · Link Building

How to Build Local Citations: A Step-by-Step Guide for Service Businesses

Citations are your business name, address and phone on directories across the web. How to lock your details, audit what exists, fix it at the source, build the listings that matter for your trade, and keep them right, plus what a citation service can and can't do.

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Guide · Local SEO

Local SEO Competitor Analysis: How to Find and Close the Gaps

Why the businesses above you in Google outrank you, and how to find out: identify your real competitors search by search, compare profiles, reviews, websites, listings, links and AI answers, then turn the gaps into an order of work.

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Guide · Technical SEO

Schema Markup for Local Businesses: A Plain-English Implementation Guide

Schema markup states your business details in a form search engines read reliably. What it does and doesn't do in 2026, the types a local business actually needs, a copyable example, how to check it, and what to ignore.

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Guide · Local SEO

What a Real SEO Audit Actually Looks at (And What Cheap Ones Miss)

What a local business SEO audit should cover, how an automated scan differs from a reviewed audit, the rules that keep an audit honest, the findings that usually move rankings first, and how to act on the report you get.

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