Topic

Google Business Profile.

Categories, photos, posts, reviews, suspensions — everything about running the profile that decides your map pack visibility.

Articles
8
Articles

Every Google Business Profile article.

Guide · Google Business Profile

How to Fight Google Business Profile Spam: Protecting Your Rankings from Fake Competitors

GBP spam is a genuine competitive threat in local search. Fake business listings, keyword-stuffed business names, and lead generation companies using residential addresses to manufacture local presence are suppressing legitimate businesses in Maps rankings across Phoenix metro service categories.

Read
Guide · Local SEO

How to Build Local SEO for a Brand New Business: Zero to Competitive in 12 Months

Starting from zero online presence is an advantage — you build every signal correctly from day one. The exact 12-month launch sequence: GBP in week 1, 35–45 citations in 30 days, reviews from the first job, and a website in month 2.

Read
Guide · Google Business Profile

Google Business Profile for Service Area Businesses: The Complete Setup Guide

Plumbers, roofers, cleaners and other businesses that go to their customers play by different Google rules. Whether you qualify, how to set up the profile, how ranking really works without a storefront, verification, and when a second location is allowed.

Read
Guide · Guides

Google Business Profile Optimization: What to Fix First in 2026

The Google Business Profile work that moves the map pack, in the order it pays off: the basics, categories, services, photos, posts, reviews and protecting the profile, plus how to read the Performance report as it works in 2026.

Read
Guide · Local SEO

Home Services Local SEO in Arizona: A Playbook for Electricians, Plumbers, and HVAC Companies

The local SEO playbook for Arizona home service businesses: what the top of Google Maps held when I measured Phoenix, Scottsdale, Tucson and the suburbs, the profile and citation work that matters here, licensing as a trust signal, and the seasonal calendar.

Read
Guide · Local SEO

Local SEO in the East Valley: What Phoenix-Area Service Businesses Need to Know

Local SEO across Gilbert, Chandler, Mesa, Tempe, Queen Creek and San Tan Valley: what the businesses at the top of Google Maps held when I measured each city, how the cities differ, and how to cover several of them without thin pages.

Read
Guide · Local SEO

Local SEO in the West Valley: Glendale, Peoria, Surprise and the Growth Cities

Local SEO across Glendale, Peoria, Surprise, Goodyear, Avondale and Buckeye: what the businesses at the top of Google Maps held when I measured each city, where the openings are, and how to cover the West Valley without thin pages.

Read
Guide · Google Business Profile

Google Business Profile Messaging Was Discontinued: What to Do Instead

Google shut off GBP chat on July 31, 2024, and the Message button is gone from Maps listings. Where that text-first demand goes now, how to capture it, and the response discipline that still decides whether you win those customers.

Read
More topics

Browse the rest of the library.

Start here

Reading is free. Knowing your own numbers costs $197.

The audit applies everything in these guides to your actual business — rankings, reviews, citations, and the competitors beating you.

Get the $197 audit Book a 30-min call