Topic

Agencies & White-Label.

The business of SEO — consultant vs agency economics, white-label fulfillment, and pricing.

Articles
5
Articles

Every Agencies & White-Label article.

Guide · Freelance & Business

How Much Does an SEO Audit Cost? (And What Should You Get For It)

SEO audits run from free automated reports to large agency projects, and they are different products. What each kind gives you, what a local business audit has to cover whatever it costs, how to judge a quote before you pay, and what my own audit costs and includes.

Read
Guide · Freelance & Business

White-Label Local SEO Pricing: Models, Margins and What to Ask

How white-label local SEO is priced (per deliverable, per client each month, or as a share of the retainer), what makes one provider cost more than another, how to work out your own markup, the red flags in cheap fulfillment, and what my own partnership costs.

Read
Guide · Freelance & Business

Hiring an SEO Consultant vs. an SEO Agency: How to Choose

When an independent consultant fits a local business better than an agency, and when an agency is the right call. The questions that separate good providers of either kind, the red flags, what the first month should look like, and the contract terms that protect you.

Read
Guide · Local SEO

White-Label SEO Audits: What Agencies Should Know Before Buying

What a white-label SEO audit should contain, how to tell one from a resold tool export, the questions to ask a partner, the terms to get in writing, and how to price and deliver it so it leads to a retainer.

Read
Essay · Freelance & Business

Why I don't pitch retainers anymore

Every engagement I take starts with a $197 audit, not a retainer pitch. Why the audit comes first, what each side gets from it, and how it shapes the monthly work that follows.

Read
More topics

Browse the rest of the library.

Start here

Reading is free. Knowing your own numbers costs $197.

The audit applies everything in these guides to your actual business — rankings, reviews, citations, and the competitors beating you.

Get the $197 audit Book a 30-min call